Welcome to The Power of Infographics

An outpost for some of my infographic designs and ideas.


Benefits of cycling
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50 percent brain

Infographics and the Brain

There is a connection between the success of infographics and the brain. One of the primary reasons infographics work well as a communication tool can be linked to eyesight and the neurological connection of our eyes and brain. The dynamics of sight and how we use our eyes to process information present some compelling reasons […]

smart goals

Setting Infographic Objectives

The Internet is full of infographics that lack fundamental direction or purpose. These types of information designs can be ineffective as a communication tool as well as a time and labor drain on your organization. Before jumping into the design phase there are a couple of important questions you should ask yourself: What is the […]

Infographic ROI

Infographic ROI

Defining the best way to measure the value of your infographic content can be an adventure in semantics. Your objectives, the organizational culture you operate in, and your definition of return on investment (ROI) all contribute to how, or even if, you measure the business performance of infographics. ROI is calculated as follows: (Gain from […]